DeSales Media Group - Christmas campaign: executive producer, December 2018. Gen Z-ers are often overlooked in the church. In this campaign, we targeted young people who may not be considering church at Christmastime, through an animated video created by I M Beggar, and shared through social media.
www.youtube.com/watch?v=8y4Y_09V7VM
altMBA - course in kicking my own ass: participant, October 2018. Of the many fruits of this labor of love has come the blog on this very site.
Napa Institute Conference - "Teach a Church to Tech" panel: creator, organizer & panelist, July 2018. DeSales Media was not well known in the larger Catholic arena until this talk, where we and some colleagues discussed the near and potentially grim future of the church, and what might be done about it. As a follow-up, I created and manage a LinkedIn group called Digital Catholics, to continue the conversation in between conferences.
desalesmedia.org/3-ways-tech-can-brighten-the-future-of-the-church
digitalcatholics.org
DeSales Media Group - Catholic High Schools of Brooklyn & Queens website and accompanying marketing campaign: executive producer, May 2018. We targeted moms of 8th graders in greater NYC and invited them to come to the high schools expo to learn more about the opportunity.
catholichighschoolsbq.org/
DeSales Media Group - Cathedral Seminary House of Formation website: executive producer. The minor seminary hadn't had a website in years, so we created one, primarily for recruitment of young men interested in becoming priests.
cathedralseminary.org/
DeSales Media Group - Brooklyn Priests website: executive producer. The Roman Catholic Diocese of Brooklyn's Vocations Office badly needed a website that reflected the crisp cache of Brooklyn, married with the stately, professional brand of the diocese and Church.
brooklynpriests.org
DeSales Media Group - What's My Calling? website and marketing campaign: executive producer, August 2017. When the Bishop of Brooklyn announced a Year of Vocations, one of our goals was to influence the conversation among Catholics, encouraging discernment of one's calling to a church vocation.
whatsmycalling.org
www.facebook.com/BrooklynDiocese/videos/831767237002204
MISTI-Con - "Escape the Room of Requirement:" creator, May 2017. As part of the official programming for the Harry Potter fan convention MISTI-Con, and with the help of two generous friends, I created a fully working escape room for 6 participants, and ran the game numerous times throughout the convention. It was the most requested activity and filled up immediately.
Sprinklr - acquisition marketing campaign after acquisition marketing campaign, senior project manager, 2014-2016. Sprinklr acquired 7 of its 10 acquisitions during my two-year stint. Needless to say, it warranted and garnered a lot of positive attention from the industry and prospective clients.
www.crunchbase.com/organization/sprinklr/acquisitions/acquisitions_list#section-acquisitions
DAVVES - Deep V studio album: drums, Summer 2015. Not yet released.
Sprinklr - company foundational positioning and subsequent rebranding: creative manager and associate marketing director, 2015. The company went through a full rebranding during this time, including everything from the logo and tagline (dropping it, actually), imagery, fonts, website, office decor, and even the intranet.
www.sprinklr.com/
Kaiser Permanente - Professor Bodywise's Traveling Menagerie studio album: drums, April 2015. Re-recording of previous album at TYFY Music Studio. Not released commercially.
Sprinklr - $1B valuation marketing campaign: project manager, March 2015. In a period of 5 weeks, the company acquired two companies, announced it was a tech "unicorn," and rebranded its platform as the Experience Cloud. It was my job to coordinate the madness of getting the (embargoed) word out.
fortune.com/2015/03/31/sprinklr-unicorn-valuation
Symphony Orchestra of Northern Virginia - "Big Band" concert: drums, June 2013
Symphony Orchestra of Northern Virginia - "Broadway Favorites" concert: drums, January 2012
Estee Lauder Companies - website, producer, 2011-2014. I was project manager and creative producer for Estee Lauder's first travel retail website. The site targeted aspiring Chinese traveling women, and contributed to millions of dollars in annual revenue via "pre-tail" (duty free shopping prior to an international trip).
www.travelbeautifully.com
Estee Lauder Companies - international in-store kiosk pilot: producer, 2010-2014. I managed the entire project, from user experience, store installation, user interface, hardware, software, and backend databases. We targeted traveling consumers, ensuring Estee Lauder was not the "old ladies brand" it was sometimes perceived to be. The store exclusive touchscreen kiosks displayed the catalog of products available in travel locations according to region.
Kaiser Permanente - Professor Bodywise's Traveling Menagerie studio album: drums, October 2010. Recorded at Blue house Productions. Not released commercially.
Cheesy Pita - personal travel blog: writer, 2009. A catalog of my experience living in Prague. Unfortunately, the blog has since been taken down and removed completely.
Milan Records - original website & email newsletter: producer, designer and developer, 2008.
milanrecords.com
Milan Records & Jade Records - 14 albums and 1 DVD: executive producer, compilation producer, and translator for select releases, 2006-2008. I created some compilation albums, re-released others, and naturalized English translations for still others.
www.allmusic.com/artist/dave-plisky-mn0002240950
www.allmusic.com/artist/dave-plisky-mn0001032042
www.imdb.com/name/nm2709303/
Milan Records - hundreds of new and catalog releases: digital production, 2006-2008. I managed the data backend and digital service provider relationships to make more than 300 albums available in DSPs like the iTunes Music Store.
www.allmusic.com/artist/milan-mn0001383621
Sweets-n-More - bookkeeping: 2003-2005. The ice cream snack bar co-op was profitable for the duration of my employment.
www.sweetsandmore.org
Blindrise - Pantymoanium studio album: drums, Summer 2002. Not released commercially.
www.youtube.com/watch?v=8y4Y_09V7VM
altMBA - course in kicking my own ass: participant, October 2018. Of the many fruits of this labor of love has come the blog on this very site.
Napa Institute Conference - "Teach a Church to Tech" panel: creator, organizer & panelist, July 2018. DeSales Media was not well known in the larger Catholic arena until this talk, where we and some colleagues discussed the near and potentially grim future of the church, and what might be done about it. As a follow-up, I created and manage a LinkedIn group called Digital Catholics, to continue the conversation in between conferences.
desalesmedia.org/3-ways-tech-can-brighten-the-future-of-the-church
digitalcatholics.org
DeSales Media Group - Catholic High Schools of Brooklyn & Queens website and accompanying marketing campaign: executive producer, May 2018. We targeted moms of 8th graders in greater NYC and invited them to come to the high schools expo to learn more about the opportunity.
catholichighschoolsbq.org/
DeSales Media Group - Cathedral Seminary House of Formation website: executive producer. The minor seminary hadn't had a website in years, so we created one, primarily for recruitment of young men interested in becoming priests.
cathedralseminary.org/
DeSales Media Group - Brooklyn Priests website: executive producer. The Roman Catholic Diocese of Brooklyn's Vocations Office badly needed a website that reflected the crisp cache of Brooklyn, married with the stately, professional brand of the diocese and Church.
brooklynpriests.org
DeSales Media Group - What's My Calling? website and marketing campaign: executive producer, August 2017. When the Bishop of Brooklyn announced a Year of Vocations, one of our goals was to influence the conversation among Catholics, encouraging discernment of one's calling to a church vocation.
whatsmycalling.org
www.facebook.com/BrooklynDiocese/videos/831767237002204
MISTI-Con - "Escape the Room of Requirement:" creator, May 2017. As part of the official programming for the Harry Potter fan convention MISTI-Con, and with the help of two generous friends, I created a fully working escape room for 6 participants, and ran the game numerous times throughout the convention. It was the most requested activity and filled up immediately.
Sprinklr - acquisition marketing campaign after acquisition marketing campaign, senior project manager, 2014-2016. Sprinklr acquired 7 of its 10 acquisitions during my two-year stint. Needless to say, it warranted and garnered a lot of positive attention from the industry and prospective clients.
www.crunchbase.com/organization/sprinklr/acquisitions/acquisitions_list#section-acquisitions
DAVVES - Deep V studio album: drums, Summer 2015. Not yet released.
Sprinklr - company foundational positioning and subsequent rebranding: creative manager and associate marketing director, 2015. The company went through a full rebranding during this time, including everything from the logo and tagline (dropping it, actually), imagery, fonts, website, office decor, and even the intranet.
www.sprinklr.com/
Kaiser Permanente - Professor Bodywise's Traveling Menagerie studio album: drums, April 2015. Re-recording of previous album at TYFY Music Studio. Not released commercially.
Sprinklr - $1B valuation marketing campaign: project manager, March 2015. In a period of 5 weeks, the company acquired two companies, announced it was a tech "unicorn," and rebranded its platform as the Experience Cloud. It was my job to coordinate the madness of getting the (embargoed) word out.
fortune.com/2015/03/31/sprinklr-unicorn-valuation
Symphony Orchestra of Northern Virginia - "Big Band" concert: drums, June 2013
Symphony Orchestra of Northern Virginia - "Broadway Favorites" concert: drums, January 2012
Estee Lauder Companies - website, producer, 2011-2014. I was project manager and creative producer for Estee Lauder's first travel retail website. The site targeted aspiring Chinese traveling women, and contributed to millions of dollars in annual revenue via "pre-tail" (duty free shopping prior to an international trip).
www.travelbeautifully.com
Estee Lauder Companies - international in-store kiosk pilot: producer, 2010-2014. I managed the entire project, from user experience, store installation, user interface, hardware, software, and backend databases. We targeted traveling consumers, ensuring Estee Lauder was not the "old ladies brand" it was sometimes perceived to be. The store exclusive touchscreen kiosks displayed the catalog of products available in travel locations according to region.
Kaiser Permanente - Professor Bodywise's Traveling Menagerie studio album: drums, October 2010. Recorded at Blue house Productions. Not released commercially.
Cheesy Pita - personal travel blog: writer, 2009. A catalog of my experience living in Prague. Unfortunately, the blog has since been taken down and removed completely.
Milan Records - original website & email newsletter: producer, designer and developer, 2008.
milanrecords.com
Milan Records & Jade Records - 14 albums and 1 DVD: executive producer, compilation producer, and translator for select releases, 2006-2008. I created some compilation albums, re-released others, and naturalized English translations for still others.
www.allmusic.com/artist/dave-plisky-mn0002240950
www.allmusic.com/artist/dave-plisky-mn0001032042
www.imdb.com/name/nm2709303/
Milan Records - hundreds of new and catalog releases: digital production, 2006-2008. I managed the data backend and digital service provider relationships to make more than 300 albums available in DSPs like the iTunes Music Store.
www.allmusic.com/artist/milan-mn0001383621
Sweets-n-More - bookkeeping: 2003-2005. The ice cream snack bar co-op was profitable for the duration of my employment.
www.sweetsandmore.org
Blindrise - Pantymoanium studio album: drums, Summer 2002. Not released commercially.
